The world is changing and the hospitality / entertainment industries are no exception, traditional business models are under attack, technology now invades almost every aspect of our lives and consequently the experiences of both customers and staff, while social media enables global scrutiny of each and every action or reaction.
Yet according to research the WOW factor is still a must and remains the key differentiator of the hospitality industry. In this almost contradictory environment, how can the industry find new entrants who will be prepared and equipped to face these ever accelerating challenges?
How can they be prepared for a world that is both ‘high tech and high touch’ to quote John Naisbitt — Megatrends? A market in which Airbnb added in 2015 more rooms than all the major chains combined, and Uber in its sixth year commands over seventeen per cent of the $100 billion taxi market!
The challenges are sadly compounded by the archaic educational model still followed in India, where for example social media has entered the classroom on the students phone but still doesn’t figure in the curriculum.
At Ecole we see these challenges as opportunities. Opportunities instead for a much wider range of student to look at the industry than before. No longer just limited to service, the industry now also needs and welcomes technology geeks, fitness buffs and inveterate snap chatters.
Listening closely and actively to both the industry and Gen Y, Ecole has developed a relevant, contemporary curriculum and program that uniquely prepares its alumni to hit the ground running as executives and managers in some of the best hotels around the world.
TO BE THE PREMIERE HOSPITALITY MANAGEMENT EDUCATION CENTRE FOR THE FUTURE LEADERS OF THE HOSPITALITY INDUSTRY
Yet while all the time remembering the words of Aldo Gucci in 1938 that “the story and experience is remembered long after the price is forgotten”. The WOW is still the WOW at Ecole Hoteliere at Lavasa!